Maagh has found out that the effectiveness of a campaign comes when targeting is done precisely to the right group of people. Experts at predictive marketing automation platform give us a word of caution that, platform or the channel strategies can yield disappointing results as “targeting must be individual-centric, not channel- or product-centric.”
According to data, Brands lose out on 40% of spend by not having the right audience strategy. In 2018, more than 30% of wasted-spend over 4.29 million dollars was identified for improper audience targeting strategies used by the brands. In a recent survey by Rakuten Marketing, marketers estimated they waste 26% of their budget on the wrong strategies and advertising channels.
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